Latest adidas 4D Film Is a Rallying Cry to Be the Best
Director Jovan Todorovic - represented by Stink and Nicholas Berglund - has recently released a director's cut of the adidas Alphaedge 4D film showcasing what began as a conceptual FUTURECRAFT innovation.
Now the technology behind the sneaker gives adidas the opportunity to completely rethink their manufacturing processes and create a data-driven experience that sets new standards in terms of performance and comfort.
Jovan's film is a dynamic mixture of shots that follow the athletes in their 'maximum performance mode' that feels like a carefully choreographed dance rather than a sports routine, and highlights of the sole manufacturing process.
Post Production / VFX
Colourist: Mikey Rossiter
Production Company: Stink
DOP: Christophe Collette
Director: Jovan Todorovic
Sound Company: Tailorsound.com
Editor: Milena Z. Petrovic
Category: Clothing and Fashion , Sportswear
Genre: Action , People