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Creative

Latest adidas 4D Film Is a Rallying Cry to Be the Best

Stink and Nicholas Berglund director Jovan Todorovic captures athletes in their 'maximum performance mode'

Latest adidas 4D Film Is a Rallying Cry to Be the Best

Director Jovan Todorovic - represented by Stink and Nicholas Berglund - has recently released a director's cut of the adidas Alphaedge 4D film showcasing what began as a conceptual FUTURECRAFT innovation.

Now the technology behind the sneaker gives adidas the opportunity to completely rethink their manufacturing processes and create a data-driven experience that sets new standards in terms of performance and comfort.

Jovan's film is a dynamic mixture of shots that follow the athletes in their 'maximum performance mode' that feels like a carefully choreographed dance rather than a sports routine, and highlights of the sole manufacturing process.  

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Post Production / VFX

Colourist: Mikey Rossiter

Production Company

Production Company: Stink

DOP: Christophe Collette

Director: Jovan Todorovic

Sound

Sound Company: Tailorsound.com

Offline

Editor: Milena Z. Petrovic

Category: Clothing and Fashion , Sportswear

Genre: Action , People