Lars Magnus Holmgren Boosts Iloura's Creative Team

Iloura Advertising in Melbourne has appointed Lars Magnus Holmgren as its new Head of CG and Director of Animation, taking over from Josh Simmonds, who is moving over to Iloura's Film department.

 

Lars joins the Iloura team with an impressive list of stints at Double Negative, MPC, Buck and most recently Againstallodds, Rushes and Locomotion UK, working with international brands including Coca Cola, Sony, Nintendo and completing broadcast work for the BBC, MTV and the Discovery Channel.

"Lars is an experienced and seasoned VFX supervisor as well as a creative animation director with a hands-on approach. He has an extensive portfolio, solid global brand experience and has been recognised with a host of awards, including three silver Lions" says Hamish Macdonald, Executive Producer of Advertising at Iloura. "I'm thrilled that Lars has joined the Iloura family and that we can offer clients a world-class talent who is hungry to embrace challenging projects and has an ethos for delivering creative solutions on every project. It's a very exciting time for the Iloura team and we're looking forward to the opportunities ahead."

 

Lars joins the team during a time of significant growth for Iloura Advertising in Melbourne. He says of his appointment, "I am excited to be on board with Iloura; a company that I've had great respect for over the years. Having spent several years abroad, I am looking forward to working alongside the Iloura team back on home soil again, and making some serious CG and animation waves!"

 

"Working alongside the CG team and associated departments, I hope to foster an inspirational collaborative approach - emphasising both logical and lateral solutions to assure the highest level of quality control and delivery, to meet any client brief whilst retaining that all important collaborative sense of fun and inspirational passion."

 

To view Lars’ showreel visit: http://www.iloura.com.au/commercial/#news