LAPIZ was named best U.S. agency at El Ojo de Iberoamérica in Buenos Aires. The
agency won six awards overall for Allstate “#SendBadLuck” and Mexico Tourism
Board “Snow Graffiti.”
“We feel very proud that we are getting recognition for work with
integrated platforms. We’ve been innovative in the way we use digital and
social media to drive user participation and business results,” said LAPIZ EVP,
Managing Director Gustavo Razzetti.
“#SendBadLuck” won two silver awards
and a bronze. “Snow Graffiti” won a silver and two
bronze awards. An additional 14 additional LAPIZ campaign were finalists at El
Ojo.
“Both campaigns had crossover impact on mainstream and
global audiences,” said LAPIZ Group Creative Director Ia Murad. “We tapped into
cultural insights with broad appeal across audience segments and geographic
landscapes to form engaging, participatory content.”
The wins follow the agency’s strong performance at the London
International Awards on November 9 including gold for “Snow Graffiti,” silver
for Purina “Beep” and bronze of Allstate “ATM.” Earlier this year, LAPIZ was
named best U.S. agency at FIAP, most awarded network at the U.S. Idea Awards
and a record of three Lions at Cannes for the agency. LAPIZ also won awards at
the Clios and Kinsale Shark Awards.
Established in 1999, LAPIZ is a
marketing agency that uses outside perspectives to challenge established
beliefs and create the unexpected. LAPIZ work has consistently been recognized
in top creative and effectiveness international awards shows including several
Cannes Lions, Clios and EFFIES. Part of the Leo Burnett Group, LAPIZ works with some of the world’s most valuable brands
including Advance Auto Parts, Allstate, Kellogg’s, Mexico Board of Tourism,
Purina and P&G.
