Land Rover Creates Futuristic Range Rover Sport for Hulu's Original Drama Series 'The First'
Land Rover North America today revealed the futuristic Range Rover Sport that is featured in the new original drama series “The First,” available for streaming on Hulu beginning Friday, September 14.
From “House of Cards” creator Beau Willimon and starring two-time Academy Award winner Sean Penn, “The First” is a near-future drama about a crew of astronauts attempting to become the first humans on Mars. The series features a custom-built, futurized Range Rover Sport that will be driven by visionary aerospace magnate Laz Ingram, played by Natascha McElhone.
“We are excited to partner with Hulu for this fantastic series,” said Michael Curmi, Brand Experience Director, Jaguar Land Rover. “With the show set in the near future, it was an exciting challenge to work with Westward Productions and Hulu to create a vision of what a Range Rover Sport might look like in the 2030s and to have it featured throughout the series.”
The vehicle, a collaboration between Land Rover Design, Westward Productions and Hulu, is based on the Range Rover Sport model, with additional futurized features, some of which were added in post-production.
These features include fully autonomous driving capabilities, an exterior Smart Light Bar that acts as a 360 degree sensor that enhances the occupant experience by communicating with other vehicles and reading the road surfaces, and an optional steering wheel that can retract into the dashboard.
The exterior proportions, bold forms and reductive styling create a very aerodynamic version of the current Range Rover Sport that exudes intelligence and power. The wraparound Privacy Glass can change reflectivity from a virtually opaque mirrored surface to a traditionally transparent window in seconds, allowing the owner to take control of the interior feel and function of the vehicle, whether choosing a relaxed and intimate living room feel, or taking control of the driving.
The vehicle features coach doors and an intelligent interior that can change shape, density and form to act as a passive safety system. Whether riding for business, relaxation, or choosing to drive, the intelligent interior caters to the comfort needs of the passenger for communication, climate control and entertainment.
In the series, the Range Rover Sport of the future is also fully electric and has a variable suspension system, allowing the intelligent vehicle to change its performance characteristics based on the desired ride of its owner1.
Land Rover and Hulu developed three integrated custom videos including a 30-second co-branded promo, a 4-minute featurette on the “Journey into ‘The First,’” and an “Engineering the Future” behind-the-scenes featurette detailing the build out of the futurized Range Rover vehicle.
The co-branded content will be shared on the Land Rover digital and @LandRoverUSA social media platforms, including YouTube, Instagram, Facebook and Twitter.
