La Redoute's Heartwarming Spot Shares the Language of Love

Online French fashion retailer, La Redoute UK, has today launched a national digital marketing campaign that aims to empower its audience through ‘The Language of Love’.

Embarking on their first digital only marketing campaign with a six figure investment, the Bradford-based brand channels its ‘French Style Made Easy’ motto across multiple online media channels. 

Centred on a video designed to trigger an emotional connection with viewers, La Redoute UK positions French Style as a way of life, not just a look, and encourages the people of Britain to break down sentimental barriers and speak from the heart.

Their short film, the brainchild of creative agency Scorch London, features unknowing women receiving tender messages from a mysterious Frenchman, before it’s revealed that the true authors are the people closest to them. What follows are honest, genuine interactions between people who care for each other and have taken this opportunity to express how they feel. All the reactions are genuine, nothing has been rehearsed and the subjects are not actors. They are simply people who love each other.

To ensure maximum online exposure, La Redoute has also called upon other communications agencies to form a fully integrated approach. Unruly are supporting the social marketing of the video via their programmatic video platform, Carat are responsible for the planning and buying of online media, with Home managing PR and social media for the duration of the campaign.

Saida Gallouj, CEO at La Redoute UK, commented: “Britain’s reluctance to express emotions is a trait we do not share with our French neighbours, who are known to be hopeless romantics – Paris is the City of Love after all. This led us to search the nation for women to appear in our video, nominated by a family member or friend who wanted to tell them just how wonderful they are. We know that this can be uncomfortable for British people, so we offered them a French actor, Mr La Redoute, to articulate their feelings for them. We hope this empowers others to do the same and share their Language of Love across the country.”

La Redoute UK is urging you to join the movement. Share the #languageoflove with someone today by calling them, tweeting them or be brave and say it to their face! Whatever form of communication you choose, share it with someone special today. Visit www.laredoute.co.uk/languageoflove, to pick up some French courage from Mr La Redoute himself.