La Guignolée Des Médias Says " Hunger Shouldn’t Be an Ending" in Powerful Campaign

ROMEO, a leading production company from Montreal, has unveiled its latest collaboration with award-winning director Sophia Belahmer. In partnership with Cartier Agency, the campaign 'Hunger shouldn’t be an ending' is a moving call to action addressing the pressing issue of hunger, beautifully crafted to inspire solidarity and reflection.

The campaign’s 60-second film featuring an all star Quebec cast, weaves a raw and moving narrative. It showcases the daily struggles of individuals facing hunger while emphasizing the transformative impact of collective compassion.

Sophia, celebrated for her innovative storytelling and artistic sensitivity, brings her unparalleled vision to this emotionally charged campaign. Fresh from her accolades at the NYC Web Fest—including a win for Best Director for her work on the series Discrètes—Sophia continues establishing herself as a trailblazing force in the creative industry.

“We’re incredibly proud of Sophia’s work on this campaign,” shares France-Aimy Tremblay, ROMEO’s executive producer and co-founder. “Her ability to tell stories that resonate on a personal and universal level is unmatched. We’re quite thrilled to have her on our roster.”

With its poignant storytelling and impactful visuals, 'Hunger shouldn’t be an ending' embodies ROMEO’s commitment to producing work that inspires change, showcasing the transformative power of collaboration, artistry, and purpose.

As the campaign continues to make waves, ROMEO and La Guignolée des Médias encourage audiences to join the cause by supporting the campaign through donations and by amplifying its message.