Kwik Fit Appoints VCCP as Strategic Creative Agency

Kwik Fit has chosen VCCP as their strategic creative agency following a competitive pitch. Starting in September, they will be working on a range of campaigns for the brand, including a 50th anniversary project launching in 2021.

Founded in 1971, Kwik Fit provides extensive automotive maintenance and repair including tyres, brakes, exhausts, MOT testing, car servicing and air conditioning recharge. They're the leading fast-fit supplier of tyres in the country and carry stocks of over 600,000 products. With over 600 centres in the UK you're never far from a Kwik Fit where their teams can help get customers back on the road.

Andy Lane, marketing director at Kwik Fit, said: “During a thorough tender process, VCCP demonstrated a clear understanding of our future direction and close alignment to us as a team. There are exciting new developments ahead for our brand and it’s great to be working with VCCP to work with us on the journey.”

Managing director at VCCP Blue, Roly Darby, added: “We’re delighted to have been appointed by Kwik Fit and look forward to helping them with their ambitious plans for the business and brand.”

VCCP is taking on the role from Cogent.