Kraft Mac & Cheese and CP+B Swears Imperfect Parenting Is Perfectly Fine

Parents aren’t perfect… even moms. Moms mess up. Moms are human. And yes, Moms have potty mouths. So it shouldn’t be that surprising that 74% of moms admit to swearing in front of their kids. That’s even more than dads!

To help Mom make it right, this Mother’s Day, the Kraft Mac & Cheese brand is introducing a set of tools to help. The brand has created a film with Melissa Mohr, author of Holy Sh*T: A Brief History of Swearing, on alternative swear words moms can use around the little ones to prevent parenting fails. Additionally Kraft is launching Mother’s Day cards with Fail-Cancelling Earplugs to help shield your kids’ ears in those not-so-motherly moments. And for whatever the earplugs and substitute swears can’t block, there’s always Kraft Mac & Cheese.

“We wanted to celebrate the perfectly imperfect side of parenting,” says Rachel Drof, Marketing Director, Kraft Macaroni & Cheese, “Moms make mistakes. Even the best moms. We wanted to cut Moms some slack, embrace their imperfections, and remind them that Kraft Mac & Cheese is a guaranteed win because it’s the taste kids love.”

Kraft Mac & Cheese Mother’s Day Alternative Swearing Guide, cards and Fail-Cancelling Earplugs are available for a limited time while supplies last at www.swearlikeamother.com

Happy Mother’s Day! #swearlikeamother