Kraft Heinz Harnesses the Power of Kids Imaginations for Lunchables Spot

With as much shot in camera as possible, Blink's Joseph Mann took worldbuilding to the next level in this mixed-media commercial for Lunchables (Dunkables).

Huge model sets allowed him to create mountains and entirely new underwater universes for his actors to interact with, showing the true cinematic power of 'Kid Imagination'. Made in collaboration with friends at Goodby Silverstein and Partners.