Fri, 21 May 2021 08:54:27 GMT
The Advertising Producers Club (KPR) has partnered with Little Black Book to become the official sponsor of the site’s Polish edition.
This new partnership, which will allow KPR to support and showcase the very best creative work and news from Poland, follows the launch of LBB’s country-specific editions. Each edition on LBB will be the official home of all news, campaigns, and content from a country’s creative industry - and can be accessed easily on the front page of the site. At the click of a button, professionals from across the globe can now discover the latest and greatest work from Poland.
This partnership will not only give a global platform to the work, talent, and brands in Poland, but allow KPR to shine a spotlight on production companies across the country, and the talent behind them, in a series of ‘5 Minutes with…’ interviews. All KPR members will also receive a Silver LBB membership, and The Immortal Awards will soon announce a specific Polish jury for this year’s show which, for the first time, will include local competitions for a number of countries, ahead of regional and final rounds.
Julian Dworak, director of the KPR, comments: “The Commercial Producers Club supports the best breed of Polish production companies. We do this under the flag of SAR - a federation of over one hundred companies and agencies that build the Polish creative industry. Gaining exposure for the first class creative work delivered by this industry to its international and Polish clients became our aim, as we believe that the quality of this work deserves just that. LBB, with its 300,000 unique users monthly, seems a perfect match.”
Matt Cooper, CEO of Little Black Book, adds: “We at LBB are really excited to partner with KPR to help the world find out more about Polish talent. It’s a creatively strong country that we simply don’t read enough about. There’s great creatives, directors, and of course brilliant DOPs. We want to work with the members of the KPR and SAR to expose the local talent to a wider market. In creating these editions, we give a world stage to regions that perhaps don’t get the coverage they deserve. We’re going to kick this partnership off with a series of content celebrating local production companies and shining a light on emerging talent - it’s super exciting.”
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