Kong's 'Handy' Videos Help Explain It All

Kong Studio found themselves regularly explaining their creative process to new clients. What better way to do this than using the medium they know best - top-notch animation!

Drawing direct inspiration from the studio’s name, the explainer features the iconic gorilla hand motif Kong developed as part of their branding. The visuals are simple and expressive, balancing the friendly and informative script written by Neil Jack. Voiced by the cheeky, characterful but trustworthy tone of Chizzy Akudolu, and all supported by a nostalgic soundtrack composed by the talented Graham Slack with clever sound design by the team at Fonic.

Kong’s expressive, if hirsute, hands literally walk the viewer through the studio’s process from receiving a brief, through to delivery, and the many different platforms and audiences their clients can reach.

Kong have squeezed what the studio offers into a succinct, engaging two minutes short. The explainer switches between styles ranging from 2D, CGI, and stop motion. While illustrating the care and attention they put into the craft of animation itself.

Kong co-founder Bill Elliott said: “To make an animation about animation as a sales tool is a risky business. It needs the utmost clarity and quality, otherwise, it is counterproductive. We had fantastic feedback on our website’s Gorilla GIFs, beautifully designed and animated by Ivo Cambraia. It was a no-brainer to see if Ivo would do more of the same on a slightly larger scale. We approached some of our longstanding collaborators on what has been a labour of love. From the script to the voiceover, to the exceptional sound design and score.

The result is clear, fun and direct – and has been a joy to make. everything we aspire to create for our clients.”

Kong producer Emma Burch said: “This has been such a fun project to work on. We developed the explainer in a way we could reversion the edit for different types of clients with varying experience with animation, while also being able to carve out clips for promotional material across our social channels and presentations. This is something we always build into deliverables for our clients’ too. So expect to see more of these gorilla hands soon!”

Kong co-founder Tom Baker said: "Being a man, I love to explain things. It doesn't matter if I know about it or not, it's the act of explaining that really helps other people realise how much I know about any given topic. This explainer is different to that. It is actually really useful.... and really, really nicely animated.