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Kobe Bryant's Legacy Lives On in New NBA 2K17 Spot

Crispin Porter + Bogusky Boulder, 5 months, 2 weeks ago

CP+B launches 'Legends Live On' TV spot directed by Andrew Jasperson & Jeff Dryer

Kobe Bryant's Legacy Lives On in New NBA 2K17 Spot

Kobe Bryant may be retiring, but his game isn’t. His fans aren’t either. And his haters definitely aren’t. When you’ve had a career like Kobe, that sort of legacy doesn’t just retire, it lives on.

And as the sign of ultimate respect, NBA 2K is creating a Legend Edition of NBA 2K17 featuring Kobe Bryant on the cover and a commercial that sums up every gamer’s attitude—whether they’ve been fans of Kobe from point one, or have hated him since high school, they can keep playing as him, or against him in NBA 2K17.

Creative Agency

Creative Director: Andrew Jasperson, Jeff Dryer

Executive Creative Director: Kevin Jones

Head of TV / Production: Kate Hildebrant

Group Account Director: Ryan Skubic

Music Supervisor: Andy Hamm

Creative Agency: CP+B

Integrated Producer: Jessica Piele

Music and Sound

Sound Engineer: Jeff Payne

Sound Mix: Eleven Sound


Edit Assistant: Miki Miyazaki

Edit Company: Plus Productions

Editor: Max Bohichik

Producer: Dre Krichevsky & Jake Fritz

Post Production / VFX

Colourist: Tom Poole @ COMPANY 3 LA

Flame: Jason Frank

Post Production House: Method LA

Production Company

Director: Andrew Jasperson, Jeff Dryer

DOP: Corey Walter

Line Producer: Kristen Porter

Production Company: Plus Productions

Category: Gaming , Sports and leisure

Genre: Comedy , Dialogue , People