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Kobe Bryant Conducts a Concert Hall of Hate in W+K Portland's Nike Spot

Wieden+Kennedy Portland, 5 months, 2 weeks ago

Agency launches 'The Conductor' to see off the NBA star in musical style

Kobe Bryant Conducts a Concert Hall of Hate in W+K Portland's Nike Spot

Over a 20-year career, Kobe has been a champion and an antagonist, an idol and an antihero. He thrived in the midst of negativity, inviting fans and opponents to bring their worst and giving them exactly what they wanted in return—the Black Mamba. 

The Mark Romanek-directed film shows Kobe conducting players and fans through a rendition of Otis Redding's song, "I've Been Loving You Too Long (To Stop Now)," but with slightly different lyrics. Fans and opponents croon the words "I've been hating you too long to stop now" directly to Kobe. It's a send-off that could only work for Kobe Bryant. The film was created by Wieden+Kennedy's Portland office.

Creative Agency

Creative Director: Alberto Ponte and Ryan O’Rourke

Copywriter: Josh Bogdan and Nathaniel Friedman

Art Director: Jacob Weinstein

Producer: Matt Hunnicutt /Molly Tait Tanen/Mauricio Granado

Creative Agency: W+K Portland

Music and Sound

Composer: Andrew Feltenstein & John Nau

Music Production: Beacon Street Studios

Producer: Leslie DiLullo

Sound Design: Rommel Molina

Sound Mix: Rommel Molina @ Beacon Street Studios


Editor: Eric Zumbrunnen @ Exile

Executive Producer: CL Weaver

Producer: Brittany Carson

Post Production / VFX

Colourist: Mark Gethin

Compositor: Brian Williams

Executive Producer: Lexi Stearn

Post Production House: MPC LA

Producer: Brian Friel

VFX Supervisor: Michael Gregory

Production Company

Director: Mark Romanek

DOP: Greig Fraser

Executive Producer: Sue-Ellen Clair

Line Producer: James Graves

Managing Director: Eric Stern

Production Company: Anonymous Content

Category: Clothing/fashion , Sports

Genre: Comedy