Kobe and Messi have a Selfie Shootout

CP+B have created a new :60 TV spot for Turkish Airlines, CP+B’s first work for the brand, which launched last night online. Featuring Turkish Airlines global brand ambassadors Kobe Bryant of the Los Angeles Lakers and Lionel Messi of FC Barcelona, the spot kicks off the new “Widen Your World” ad campaign and builds upon last year’s viral “Kobe v. Messi” ad, which has been viewed more than 105 million times to date.

In the new commercial, which emphasises the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro, all of which are destinations Turkish Airlines flies to. Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s destination boards for their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square in Istanbul, only to be photobombed by Kobe. 
 

The spot will air on TV in the UK on 9th December and 20 countries and in more than 15 languages.

Darin Brown, President of CP+B Europe, said "Turkish Airlines are one of the fastest growing airlines in the world and we're extremely excited they've chosen  CP+B to partner with them as they continue their expansion. It's incredibly gratifying to work with a brand that celebrates and recognises the power of travel and the profound impact it has on people."

Credits:

CLIENT NAME: Turkish Airlines
CAMPAIGN TITLE: Widen Your World
EXECUTION TITLE: Kobe vs. Messi: The Selfie Shootout
AGENCY: Crispin Porter & Bogusky
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Sue Anderson
CREATIVE DIRECTOR: Hoj Jomehri
ASSOCIATE CREATIVE DIRECTOR: Andy Grant
SENIOR COPYWRITER: Ryan Montanti
VP EXECUTIVE INTEGRATED PRODUCER: Sloan Schroeder
EXECUTIVE ART PRODUCER: Rebecca O’Neill
PRODUCTION COMPANY & CITY: HSI; Culver City, CA
DIRECTOR: Joseph Kahn
HEAD OF PRODUCTION: Doron Kauper
EXECUTIVE PRODUCER (PRODUCTION CO): Kim Dellara
PRODUCER (PRODUCTION CO): Richard Weager
PHOTOGRAPHER: Michael Muller
EDITORIAL COMPANY & CITY: Lost Planet; Santa Monica, CA
EDITOR: Hank Corwin
ASSISTANT EDITOR: Federico Brusilovsky
EXECUTIVE PRODUCER: Gary Ward
POST PRODUCTION & CITY: Eight VFX; Santa Monica, CA
EXECUTIVE PRODUCER: Baptiste Andrieux
VFX SUPERVISOR: Phillip Eneno
POST AUDIO & CITY: Richard Devine; Atlanta, GA
MIX COMPANY & CITY: Lime Studios; Santa Monica, CA
AUDIO ENGINEER: Mark Meyheus
AUDIO ENGINEER ASSISTANT: Matt Miller
MUSIC COMPANY & CITY: Beacon Street Studios; Venice, CA
EXECUTIVE MUSIC PRODUCER: Leslie Dilullo
COMPOSER (s): Andrew Feltenstein, John Nau
COLOUR DESIGN COMPANY & CITY: Company 3, LA.
COLOURIST: Beau Leon
EVP/PRESIDENT CPB LONDON: Darin Brown
ACCOUNT DIRECTOR: Genevieve Sexton
ACCOUNT DIRECTOR: Jenn Cook
CONTENT MANAGER: Dana Fors
CONTENT MANAGER: Alicia Arnold
DIRECTOR OF BUSINESS DEVELOPMENT: Kyla Jacobs
EXECUTIVE BUSINESS MANAGER: Lindsay Wakabayashi
SENIOR BUSINESS AFFAIRS MANAGER: Rebecca Williams
GROUP DIRECTOR, PLANNING: Teresa Harris
PROJECT MANAGER: Lindsay Noyes