Kim Gehrig Channels 'Up' in Emotional John Lewis Christmas Ad
John Lewis today launched its 2015 Christmas advertising campaign - Man on The Moon. Set to the Oasis track ‘Half The World Away’, recorded by 19-year-old rising music star, Aurora, the retailer’s Christmas advert tells the story of a magical and unexpected connection between a little girl, Lily, and a Man who lives on the Moon. At its heart the narrative demonstrates the power of connection and thoughtfulness at Christmas - a time of great joy, but also a time when some might find themselves alone. The advert ends with the strapline ‘Show someone they’re loved this Christmas’.
The advert launches on the retailer’s social media channels on Friday 6th November and it will then feature on TV for the first time that evening during the first advert break of Gogglebox on Channel 4. This follows a teaser campaign using #OnTheMoon, on television and social media which began last Sunday (1st).
John Lewis has partnered with Age UK to drive awareness and support for some of the million older people who can go for a month without speaking to anyone. Throughout November and December, the retailer will be supporting Age UK in a number of ways, including in store and online activity, a text to donate mechanism and through the sales of selected Christmas merchandise.
Craig Inglis, Customer Director at John Lewis said "Our Christmas advert is once again all about going the extra mile to give someone the perfect gift. This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the Man on the Moon.
“We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can.”
This message will be amplified beyond the TV campaign through a range of channels: moon pop-ups will land in 11 John Lewis shops - providing the opportunity to take photos with the moon back drop, learn about the moon and find out more about this Christmas's Age UK partnership.
The retailer has also created a Man On The Moon App that uses augmented reality to bring the moon to life. By pointing a phone at the Man on the Moon image - found on posters, John Lewis shopping bags, click and collect boxes and many more places; or simply by holding the device up towards the moon itself, users can unlock a 3D interactive moon that releases daily facts and animations in the countdown to Christmas Day’s full moon. The app also features a Man on the Moon themed game in which the player has to avoid obstacles, and collect power ups in a bid to get a chosen object all the way up to the Man on the Moon.
Man On The Moon has been created by advertising agency adam&eveDDB. It is directed by KimGehrig through Somesuch, with post production at The Mill. In-store and online activities were brought to life by Stinkdigital.
The campaign with media planning and buying by Manning Gottlieb OMD begins with two 120 second TV spots on the 6th & 7th November and is supported by a combination of three shorter versions for six weeks.
Credits
Client: John Lewis
Brand: John Lewis Christmas
Project name: The Man on the Moon
Client: Craig Inglis: Customer Director & Rachel Swift: Head of Marketing, Brand
Chief Creative Officer: Ben Priest
Executive Creative Directors: Richard Brim, Ben Tollett
Man on the Moon ad written by: Miles Carter (Copywriter) Sophie Knox (Art Director)
Interactive Creative Director: Till Diestel
Planner: David Golding
Managing Director: Tammy Einav
Business Director: Miranda Hipwell
Account Director: Caroline Grayson
Media agency: Manning Gottlieb OMD
Media planner: James Parnum
Film
Agency producer: Lucie Georgeson
Agency assistant producer: Brittany Littlewood
Production company: Somesuch
Director: Kim Gehrig
Executive Producer: Tim Nash
Producer: Lee Groombridge
Cinematographer: Andre Chemetoff
D.O.P: Andre Chemetoff
Editing Company: Trim
Editor: Tom Lindsay
Post Production: The Mill
VFX shoot Supervisor: Hitesh Patel
VFX shoot Supervisor and lead 2D artist: Jonathan (Wes) Westley
Lead 3D Artist: Mike Chapman
Lead Digital Matte Painter: Aurelien Ronceray
Colourist: James Bamford
2D Team: Joe Tang, Olivia O’Neil, Grant Connor
3D Team: Christos Parliaros, Ivor Griffin, Adam Dewhirst, Tom Hales, Ciaron Moloney, Finlay Crowther, Ian Potsos, Matt Kavanagh
Digital Matte painting Team: JiYoung Lee + German Casado
Smoke artist: James Pratt
Production Team: Gemma Humphries, George Reid
Illustrator: N/A
Artist: Aurora
Song: Half The World Away
Music Supervision Company: Leland Music
Music Supervisors: Abi Leland and Ed Bailie
Audio Post Production: Factory Studios
Soundtrack name and composer: Half the World Away – Noel Gallagher. Performed and arranged by Aurora.
Digital/Print:
Agency Executive Producer: Cave Ellson
Integrated Producers: Brittany Littlewood, Amy Coomber, Agne Acute
Project Manager: Marine Rabier / Hatty Day
Digital Producers: Maebh Kelly / Bethany Harrington
Assistant Integrated Producer: Nicholas Akinnibosun
Designer: Santi Rey
Designer: Chris Holiday
Designer: Cris Jones
Illustrator: Steve Dell
Head of cain&abel production: Brett Kelsey
Director/editor: Robert Smith
Editor: James Sheehy
Editor: Joe Andrews
Motion Graphics Artist: Tom Lockwood
Motion Graphics Artist: Ed Christie
Digital Designer: Thom Grebe
Digital Designer: Andrew Murray
Director/Stills photographer: Noemie Bottiau
Digital Designer: Laura Williamson
Production Producer: Alejandra Ravassa
Production Producer: Cara Hickson
Digital Designer: Seb Hofer
Bookings Manager: Serena Moll
Assistant/Runner: Jacinta Crane
Head of Social: Simon Adamson
Social Media Director: Eddie Gold
Social Media Manager: Viki Imrie
Man on the Moon App:
Agency Executive Producer: Cave Ellson
Agency Producer: Brittany Littlewood
Illustrator: Steve Dell
Production company: Stinkdigital
Executive Producer: Stinkdigital
Producer: Stinkdigital
Production Team: Stinkdigital
Animation: Stinkdigital
Music Composition: Luke Dzierzek
