Killer Loop's Interactive Hunt in the Wilderness
72andSunny Amsterdam and Minivegas have joined forces to create ‘The Hunt,’ an epic interactive film for high performance apparel brand, Killer Loop.
Killer Loop’s mission is to celebrate and supply the new generation of passionate, authentic filmmakers and photographers—modern day adventurers. They enlisted 72andSunny Amsterdam to increase brand awareness and drive people to discover their newly launched webshop portal.
In line with the brand’s ‘hunt the moment’ positioning, the new digital film takes viewers on a suspenseful trek through the mountainous wilderness, following daredevil photographers in Killer Loop apparel as they embark on a journey that will take an unexpected turn.
No ordinary film, ‘The Hunt’ offers the opportunity to interact with the content. After watching a portion of the film, viewers are prompted to assume an active role—become photographers themselves—and customize their experience of the story.
‘The Hunt’ lives on Killer Loop’s microsite thehunt.killerloop.
Advertising Director, Benetton Group : Bernardo Lecci
Brand Manager Killer Loop, Benetton Group: Andrea De Lauso
Digital Director, Benetton Group: Giuseppe Cunetta
Accounting Director, United Colors Communication: Luciana Mattei
72andSunny
Executive Creative Director/Writer, 72andSunny: Carlo Cavallone
Writer, 72andSunny: Jorge Brandao
Designer,72andSunny: Pauline Sall
Brand Manager, 72andSunny: Liam Osbourne
Strategist, 72andSunny: Carsten Pruijs
Film Producer, 72andSunny: Eline Bakker
Film Editor, 72andSunny: Rosemarie Hugill
Minivegas
Production Company: Minivegas
Director: Minivegas
Creative Directors: Maarten Boon & Andrew Watson
Executive Producer: Brian Bourke
Producer: Tobin Nageotte
Junior Post Producer: Marloes de Rijke
Creative Technologist: Scott Kosman
VFX Lead: Sven de Jong
3D VFX: Oleg Kovalev
Offline Editor: Sander van der Aa
Grading: Andreas Teichert
Sound Design --‐ Wavestudios Amsterdam
Music --‐ Fourmillionth Kangaroo (Elephant Music)
