Kicking Off with FIFA World Cup 2022 Ads
It’s no doubt that this year's FIFA World Cup tournament is contentious. For one, it’s being held in November and December, the location of Qatar seemed unusually hot for sporting events and the infrastructure for the games has caused many casualties. While some brands have pledged a boycott, others have acknowledged that the football will continue, and so will they.
With varied opinions, standpoints and levels of involvement, the topic has also found itself nestled into many brands' Christmas campaigns, as it’s already become one of the most spoken about World Cups in history. While we aren’t sure if a festive football season is better than summer celebrations, with kickoff just around the corner, we thought it was best to reflect on the creativity that’s come as a result of this unique sporting event.
Here’s a round-up of 2022’s FIFA World Cup spots:
Coca-Cola - Street
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Blankspot, Forza Football and Forsman & Bodenfors - Cards of Qatar
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KFC - And that’s why there’s KFC delivery
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adidas - Federation Kits
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Fox Sports - Tis the FIFA World Cup
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Hyundai - Goal of the Century
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KIA - Every Four Years
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The Or and Art of Football (AOF) - Warm Flags
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BMB - Sweet Carol Rhymes
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Pringles - Kick-Off The Fun
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The Athletic - Emergency Football Hotline
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