Kick Your Shoes Off With Corona Extra's Newest Campaign
Award winning sound house Nylon Studios Sydney has recently completed the soundtrack for Corona Extra’s latest spot ‘Shoes’ via agency Cramer Krasselt.
Highlighting the carefree nature of summer, the studio produced track ‘Drifting Days’ to reflect a universal love of summer using a contemporary band sound with dreamy effected guitars and lyrics that underpin the joys of summer freedom; that floating feeling when all your cares just drift away.
Nylon Studios director of music Mark Beckhaus worked alongside in-house composer Guy Brown (frontman of rising Aussie band The Mammals) to create a track that felt legitimately lifted from a record album. In fact, Beckhaus worked with Brown and other members of the Nylon Sydney team to create an actual in-house band, Pocket Submarine, specifically for this recording.
The results and feedback on the track have been so positive that Pocket Submarine is currently working on more tracks to follow-up on the success of ‘Drifting Days’.
“We are privileged to have Guy Brown from The Mammals as one of our in-house composers in Sydney and Guy is currently having a lot of success with his band in Australia, as he's such an amazing songwriter,” said Beckhaus.
Fortunately for Nylon Studios, the agency immediately responded to the track: “Very occasionally tracks come by that people get excited by from first version and this was one of them,” explained Beckhaus. “It was great as there were no revisions and the response ever since has been amazing.”
Credits
Agency: Cramer Krasselt
CCO: Marshall Ross
ECD: Derek Green
GCG: Derek Sherman
CD: Adam Grint
Copywriter: Kris Kennedy
Art Director: John Nussbaum
EP: Scott McBurnie
Group Account Director: Renee Chez
Management Supervisor: Paul Elam
Account Supervisor: Kaya Much
Account Executive: Brittany Saito
Director: Todd Field
Production Company: Smuggler
Post Production: The WhiteHouse, Chicago
Editor: John Smith
Post Production: The Mill, Chicago
Music: Nylon Studios
