Kia Hamsters Show Miley How It's Done

David&Goliath has teamed up with Rock Paper Scissors to create ‘Totally Transformed’, a new 90-second ad for the all-new 2014 Kia Soul. In this irresistibly adorable spot, we see the famous hamsters jog on the beach, hit the gym, get their “fur” done, and roll up to the red carpet looking like Hollywood hotshots. RPS editor Angus Wall takes viewers along for the ride on the furry friends’ total slim-down makeover, reflecting the sleeker, sexier, and more sophisticated look of the 2014 Kia Soul. 

 

 

The spot features Lady Gaga’s new single, “Applause”, and premiered following her performance on Sunday’s MTV VMAs.

And not a flesh coloured PVC bikini or inexplicable bout of motor boating in sight. 

Credits

 

Client: Kia 2014 Soul
Title: “Totally Transformed”
Length and versions: :90, :60 and :30

 

Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Gary DuToit
Creative Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kristian Grove Møller
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese

 

Production Company: @radical.media
Director: Colin Jeffery
Production Company Producer: Kathy Rhodes
Director of Photography: Toby Irwin

 

VFX: MPC
VFX Supervisor/ 3D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/ Rigger: Ian Wilson
Animator: Jean-Dominque Fievet
Lighter(s): William Schilthuis, Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3D FX: Charles Trippe
Tracking: Mike Wynd
Compositor(s): Clement Renaudin, Jason Heinz, Brendan Smith
Smoke artist: Mark Holden
Roto: R. Balakrishnan, Felix, R. Rajinkanth, C. Rajkumar, S. Sundaramoorthy. S. Sugumar, Vishai Kaushai
3D Tracking: D. Venkatesan, Ganesh Kumar, Jacob Oommen, Sathya Narayanan,
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

 

Special EFX: Legacy Effects

 

Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Austyn Daines
Executive Producer: Carol Lynn Weaver
Producer: Toby Louie

 

Record Label: Interscope Records
Artist: Lady Gaga

 

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

 

Music Editing: Massive Music

 

Audio Mix: Margarita Mix
Mixer: Nathan Dubin