Khanna\Reidinga Expands Team with New Creatives

Following project and client wins, Khanna\Reidinga are announcing the hiring of a new creative team. The British Max Gershfield and James Holdsworth (copy/art) join the Amsterdam agency this month. Max, a former national chess champion, moved from TBWA London to Amsterdam 1.5 years ago to work for JWT International. James has experience at KesselsKramer and Anomaly and is also a Jonge Honden 2015 winner.  

Outside of advertising Max is a published poet and plays in a synth pop band. James creates live action visuals for bands and DJ’s including Nicolas Jaar and L’Enfant. 

Commenting on their appointment Max and James said: “We are delighted to be joining K\R. It’s been clear from the outset that they offer something different to other agencies. There’s a curiosity in different fields, intelligence and familiarity, which comes from the top down. We are really excited to make great work together."

Creative director Demian LaVigne said: “Max & James bring the kind of raw energy and talent that we at K\R call "adventurous". They’ve got a great foundation and convinced us that they have the kind of creativity that will challenge our clients and ourselves."