KFC's 'Hot & Spicy' Campaign Returns to Celebrate Game of Thrones

Ogilvy’s explosive ‘Hot & Spicy’ campaign for KFC is back to celebrate the premiere of the final season of Game of Thrones. The social-led campaign features static and animated visuals of a flame breathing dragon – with the fireballs produced by the beast seamlessly swapped out with KFC’s classic Hot & Spicy chicken.

"KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share" said Shirley Chau, marketing director at KFC Hong Kong.

As well as launching online, the refreshed campaign will also include three additional executions that will feature in print advertising and key outdoor media, which will roll-out in the coming weeks. 

Commenting on the campaign, John Koay, executive creative director at Ogilvy Hong Kong, said "This new Hot & Spicy campaign is a nod to a show that has become a global phenomenon, just like KFC. It really shows KFC at its most playful and is a great example of how brands can leverage pop culture to show their relevance."