KFC Launches One of a Kind 'Chizzeria' in New York

From the fried chicken chain that brought you the Double Down, KFC has done it again – pairing the unexpected to create another mouth-watering meal. Available starting 2/26, KFC is introducing the international smash hit, Chizza, to KFC US menus for the very first time.

To celebrate the Chizza’s debut stateside, MullenLowe, KFC’s strategic and creative lead agency of record, created lick-the-screen worthy, punchy spots that – like the Chizza – consumers literally can’t ignore. The agency brought to life five spots to be used across TV, digital, and social, with one :15 spot featuring viral TikTok star Bad Granny – @Grannysoffherrocker. The media was crafted to generate buzz in culturally and contextually relevant moments like NBA regular season games and March Madness. 

MullenLowe partnered with KFC to transform its restaurant at 242 E 14th St. in New York City – the pizza capital of the US – into a one of a kind ‘Chizzeria’ pop-up for customers to enjoy a unique dining experience. The KFC Chizzeria opens its doors to serve one menu item only – hot and fresh Chizza – for free from February 23-24th. For those not in New York, Chizza will be in locations nationwide starting February 26th.

Chizza is in a category all its own and invites pizza lovers to try something distinctly different, because it’s not pizza, it’s Chizza. A must-try meal for food trend seekers, the global phenomenon is the perfect mashup of fried chicken and pizza, offering two delicious KFC 100% white meat Extra Crispy filets, zesty marinara sauce, mozzarella cheese and pepperoni. The campaign will extend across tv, digital, audio, and social.