KFC France Selects Sid Lee Paris as Agency of Record

Sid Lee Paris was selected by KFC to lead the brand’s French communication, following a competition organised by VT Scan, which also included agencies Rosapark, Ogilvy, Rosbeef and Hungry & Foolish.

The agency proposed a new platform of communication, which will allow KFC to coordinate and relay consistent messaging throughout the year. Sid Lee Paris will be responsible notably for all new product launches and brand communications, as well as promotional plans. The first campaigns will begin at the end of March.