Keystone's Keith Stone Returns with Tool

After an oh-so-smooth debut, Keystone spokesman Keith Stone returns with the help of Tool Director JJ Adler to deliver more words of wisdom in a new series of spots.

 

The trio of spots sees the fictional spokesman tackle several issues troubling the modern man: fist bump etiquette, the perfect salad dressing and correct use of emoticons.

 

 

Client: Keystone

Spot Title: Fist Bump, Salad Dressing, Emoticons

Air Dates: August 2012

 

Agency: Saatchi & Saatchi NY

Chief Creative Officer: Conway Williamson

Creative Directors: Justin Ebert, Alex Lea

Associate Creative Directors: Ian Falcon, Ron Villacarillo

Producer: Ian Kelly

Senior Art Director: Jacqueline Mellow

Senior Copywriter Mike Maher

Junior Art Director: Taylor Lucas

Junior Copywriter: Nick Marchese

 

Executive Account Director: John Dunleavy

Account Supervisor: Connor Bryant

Account Executive: Frances Edwards

Assistant Account Executive: Woody Wright

Project Manager: Kelly Glass

Business Manager: Thalia Tsouros

 

Production Company: Tool

Director: JJ Adler

Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif

 

Editorial: Cut+Run NY

Editor: Alex Dondero

Executive Producer: Rana Martin

 

Audio: audioEngine NY

Engineer: Eric Hoffman