senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kevin The Carrot Returns for Aldi in a Literal, Christmas Cliffhanger

05/11/2018
Agency Network
New York, USA
273
Share
McCann Manchester and Psyop's Todd Mueller & Kylie Matulick put Kevin behind the wheel of an iconic Christmas truck
Kevin the Carrot is back to front Aldi's Christmas campaign for the third year - but the ending of the teaser spot leaves us questioning if he'll survive another Christmas adventure. 

The 40-second animated tale, which was created by McCann Manchester and directed by Psyop's Todd Mueller & Kylie Matulick, opens with Kevin behind the wheel of a big, red truck that looks suspicuously similar to the Christmas wheels of a certain multinational soft drinks company. 

Everything is sweet, Kevin waving to kids' faces peering out onto the snowy streets as he drives by, before an avalanche leaves Kevin and his shipment of carrots in perilous, literal cliffhanger. 

Aldi has confirmed that this is the start of a campaign that'll continue to unfold as the Christmas season ramps up. 


SIGN UP FOR OUR NEWSLETTER
Work from McCann Worldgroup
Only Icons
Maybelline New York
16/09/2024
39
0
Fit My Feet Case Film
Buckaroo
18/06/2024
30
0
Disastrous Washes
Ciclón
17/06/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0