Keurig and Anna Kendrick Team Up to End Iced Coffee Runs

Keurig, the single-serve coffee brewing system, has announced its partnership with Academy Award-nominated actor Anna Kendrick to launch the 'Brew It All' marketing campaign. 'Brew It All' takes a playful look at the often-photographed celebrity coffee shop run and highlights how Keurig's newest innovation, the K-Brew+Chill brewer, delivers such an exceptional at-home iced coffee experience that it will make those sneaky shots a thing of the past.

The campaign, created in partnership with Havas New York and Formula, kicked off with a short series of seemingly candid moments capturing Anna Kendrick scurrying away from paparazzi while trying to make a quick iced coffee run in fun and slightly unusual outfits or donning quirky disguises. The paparazzi-styled images were featured in top-tier celebrity, pop-culture outlets and speculation built as to why is making these wild iced coffee runs, before both Keurig and Anna revealed the announcement - debuting her role as Keurig’s official 'Iced at Homeambassador.'

"Some of my happiest moments in life are when I'm enjoying iced coffee, but some of my least favourite moments have been the pictures that have circulated when I've been caught-off guard exiting the coffee shop," said actress and director Anna Kendrick. "As someone who loves staying in and enjoying the comfort of home, the new K-Brew+Chill brewer from Keurig is a game-changer - no more running out just to get my fix! It's amazing to be able to brew iced coffee at home that's as cold and refreshing as what I'd get at my favourite coffee shop, all without leaving the house. I'm thrilled to partner with Keurig to share my new favourite brewer with other iced coffee lovers!"

Kendrick's genuine love for iced coffee combined with her sharp wit and good-natured, self-deprecating humour made her the perfect partner for Keurig's 'Brew It All' campaign. Created in partnership with Havas New York and Formula, the campaign comes to life through a series of strategic and creative executions, including ad spots, social media posts from Kendrick, and a playful take on paparazzi photos that capture her 'off-guard' during supposed coffee runs.

"We've all debated whether that iced coffee run is really worth leaving the house before you're ready to face the day," said Becky Opydyke, senior vice president, marketing at Keurig Dr Pepper. "This campaign shows the impact that the K-Brew+Chill brewer's first-of-its kind technology can have on your day-to-day life. Say goodbye to unnecessary coffee runs, and hello to premium iced coffee - as cold as the coffee shop - from the comfort of your home."

The K-Brew+Chill brewer offers unparalleled convenience without sacrificing flavour by making full-flavored, perfectly chilled iced beverages in just three minutes or less, as well as delicious hot coffee using any K-Cup pod. This versatile machine combines convenience with flavour, enhancing the entire at-home coffee experience.

QuickChill Technology brews coffee cold straight from the brewer, with less dilution, ensuring full-bodied flavour from first to last sip by flash-chilling the coffee after brewing, rapidly cooling it to a refreshing temperature. The result is as cold and refreshing as the coffee shop.

MultiStream Technology is breakthrough brewing technology that saturates the coffee grounds evenly to extract full flavour and aroma in every cup, hot or iced.

Hot and cold brewing capabilities for a hybrid at-home coffee experience, compatible with the full variety of Keurig K-Cup pods to create a wide range of hot or iced beverages.