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Kettle Chips’ New Flavour Combos Launch with Sizzling Spots by 2AM’s Jason Lowe

Campaign for the British crisp brand created by Joint London

Kettle Chips’ New Flavour Combos Launch with Sizzling Spots by 2AM’s Jason Lowe

Kettle Chips’ first products to combine real fruit and vegetable slices in the bag with their classic potato chips deserved something special. 

So, together with agency Joint London, the brand approached 2AM and director Jason Lowe, a champion of honest and authentic food values, to show the new products at their naturally beautiful best and highlight the brand’s real food credentials. In these new spots, the director captures sumptuous shots of sausages, onions, beetroots and more sizzling happily in pans.

With three delicious flavour combinations taking inspiration from simple, natural ingredients, the films are graphic stories focused on flavour, provenance and sharing.
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Brand: Kettle Chips

Post Production / VFX

Post Production Company: The Mill


Editor: Matt Chodan

Edit Company: Gorilla

Creative Agency

Creative Agency: Joint London

Creative Director: Algy Sharman

Creatives: PJ Kirby

Producer: Georgia Middleton

Senior Creative: Steve Williams

Executive Producer: Claudio Gorini

Production Company

Production Company: 2AM

Director: Jason Lowe

Executive Producer: Nick Crabb / Aly Moffat

Producer: Chris Cable

DOP: Pedro Cardillo

Production Manager: Gareth Crothers

Food Stylist: Rebecca Rauter


Sound Company: Factory

Category: Food , Savoury Snacks

Genre: In-camera effects , Tabletop