senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ken Griffey Sr. and Son Ken Griffey Jr. Star in Touching Fathers Day Campaign for Budweiser

21/06/2023
PR agency
Los Angeles, USA
230
Share
LeSean Harris directs the American baseball legends as they reminisce on their dynamic journey

Production company Fela has produced a new ad for Budweiser, helmed by award-winning director LeSean Harris. The nostalgic campaign champions fatherhood, culture, and sport through the father-son connection the Griffeys share. Recounting their memories over a couple of cold Budweiser's, the viewer is taken on a tour through archival footage and Junior’s voiceover, recreating the evolution of their unbreakable bond.

If the true measure of success is being willing to return to the plate again and again in a baseball career, the same can be said of parenthood. Beyond reaching MLB fans, the goal of the intentional and evocative spot is to resonate with everyone who has benefited from a loved one repeatedly showing up for them.

LeSean Harris is a Toronto-based director/photographer with a keen focus on narrative storytelling through music, sports, and lifestyle brands. Creating visuals for prominent artists like Usher, Ella Mai, Miguel and DVSN and hallmark brands such as Adidas, MLB, Disney, Nike, Jordan Brand, Lego and Apple Music. Fela is a culture-defining brand that celebrates inclusion and diversity, specializing in making cutting-edge content in the realm of music videos, commercials, documentaries, and films. Their core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented. 

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Raz Public Relations LLC
8
0
Alt Shift Life Trailer
Laura Checkoway
08/05/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0