Keith Rose Captures Rekindled Friendship for New Cadbury Spot

Launched last week, Velocity director Keith Rose launched this emotionally-driven new spot for Cadbury's P.S Bar. 

Created by Ogilvy Johannesburg, the spot delves into a journey of friendship, not shying away from the hard parts that come with any strong bond. The story is unwrapped, as we see the two friends reminisce on moments of joy, intertwined with their fighting.