Keith Lemon Brings Some Zest To A New Hooch Ad

James De Frond directs the Keith Lemon-starring spot as the infamous 90s alcopop returns.

We see the saucy host of Celebrity Juice venturing to the bar on a glitzy night out with only one drink on his mind - unfortunately it's the one drink poor Keith has the most difficulty pronouncing. Cue lots of laughs as he seeks full-on Lemon refreshment.

The laugh-out-loud spot is our young director James' commercial debut . James has previous history with the man behind Keith Lemon, bringing his comedy directorial chops to Leigh Francis' previous smash hit comedy sketch show Bo' Selecta. This spot sees the pair reteaming to great effect, bringing us this slice of Hooch hilarity. Ooosh!

Credits

Agency: More

Creative: Adam Chiappe

Agency Producer: Susie Innes

Production Co: Nice Shirt Films

Director: James De Frond

Producer: Richard Martin

DOP: Alex Melman

Editor: Quin Williams at Tenthree

Post: Raised By Wolves

Telecine: Vic Parker