kbs+ Wins Simmons Business

Simmons Bedding Company, one of the world's largest mattress producers and the maker of Beautyrest®, has named creative, advertising and marketing agency Kirshenbaum Bond Senecal + Partners (kbs+) as its agency of record following a review. The appointment spans the agency's fully integrated offering including creative, digital, social and public relations responsibilities.

“We are thrilled to be partnering with Simmons,” said kbs+ Chairman and CEO Lori Senecal. “For more than a century, they have been reaching the minds and homes of consumers with their iconic brands. We admire their ambition to lead the category and their ongoing and proactive commitment to inventing new and innovative products that enhance consumers' lives.”

For over 140 years, Simmons has been introducing technological innovations for the bedding category, selling signature mattress brands like Beautyrest® and ComforPedic®.

“As we continue the transformation of our Beautyrest® brand, it is critical to us that we bring the best creative and strategic resources in the world to support this effort. After an extensive search, we believe we have found that with kbs+. Their creativity and understanding of our brand stood out, and we were impressed by their track record for demonstrating the measurable impact of their work,” said Jeff Willard, Executive Vice President of Marketing at Simmons Bedding Company. “We look forward to working together to create communication that is as compelling and inventive as the beds we make.”