kbs+ Wins Ad Council's Top Creative Award

kbs+ was given the award for the pro bono work they produced this year on the Feed The Pig  financial literacy campaign for The American Institute of CPAs (AICPA), the world's largest member association representing the accounting profession.

 
The winner is selected by the Ad Council’s Campaign Review Committee (CRC), comprised of top creative and planning talent from the nation’s leading advertising agencies. 

 
The integrated campaign from kbs+ focused on helping young adults take control of their finances and add saving to their lifestyle. It was highlighted with a TV campaign shot by Dave Laden and Hungryman Productions.

 
Additionally, for the out of home creative, kbs+ partnered with Randy Glass, the famed hedcut illustrator of the Wall Street Journal to create portraits of real people and their thoughts on saving money.
 

This is the second Gold Bell for kbs+, having previously won for the Adoption from Foster Care campaign. Other previous winners of the Gold Bell include Arnold NYC for the 2 campaign, Merkley + Partners for the Online Sexual Exploitation campaign, Kaplan Thaler Group for the Underage Drinking Prevention campaign, McCann-Erickson for the Obesity Prevention campaign and in 2012 Leo Burnett won for their Ready campaign for FEMA.