Kate Moss Stars in a Story of Obsession for Gucci

In a story of obsession and admiration for fashion icons, B-Reel’s Anders Hallberg recently directed “Oh, Jackie,” the latest spot for Gucci featuring supermodel Kate Moss. The spot, airing today (just in time for NYC Fashion Week), marks Gucci’s first partnership with Moss in a decade and is inspired by paparazzi Ron Galella’s infatuation with Jackie Onassis (Jackie O).

Told from the photographer’s point of view, Anders used handheld cameras to give the trapped-by-paparazzi feeling with which fashion icons and celebrities are all-too-familiar. In addition, a customized rig was created for the shoot to hold two cameras, creating a stereoscopic effect, to quickly jump between cuts from slightly different angles. 

Moss said about Hallberg: “I had great time working with Anders. His approach to directing is clear, and he captures his vision without any fuss. We got on really well, and he made the days fun.”