Katarzyna Spałek Joins MullenLowe Warsaw as Head of Social Media

Katarzyna Spałek has joined the digital team of MullenLowe Warsaw agency as head of social media. In this newly created position, she has been tasked with coordinating social media communications and influencer and gaming marketing projects for the agency's clients.

“Social media and influencer marketing play a huge role in the work we do for clients, and our portfolio in this scope continues to grow”, commented Przemyslaw Półtorak, MullenLowe Warsaw digital director: " In a rapidly changing digital world, Kasia also brings interesting gaming know-how, which will help us expand our offering," he added.

Katarzyna Spałek has spent the last nine years working at Dentsu - most recently as an account supervisor - and was mainly responsible for social media projects for clients such as Polsat Plus Group, Esoleo, Telewizja Polsat, L'Oreal, W.Kruk, Vistula, Alma, Kruszwica (Finuu), Intersnack (Przysnacki), AVON, Biedronka, Auchan. She also co-created the gaming programme for Microsoft's Xbox brand. Overall, she has 14 years of experience working in the industry - she also previously worked at Akon Marketing Partners (here for Henkel, Bic and Nestle) and Socializer.

“I believe that ensuring the customer is at the centre of everything we do is essential to running a social media campaign," said Katarzyna Spalek, "and that's how I approach new challenges at MullenLowe as well. My personal goal is to work with the agency's team to create authentic communication rooted in best practice," she stressed.

It bears repeating that MullenLowe has implemented social media campaigns for Kinder (Ferrero), Douglas Polska, Pattex (Henkel), Maybelline (L'Oreal) and Delikatesy Centrum, among others.