Kärcher Kicks Off Spring Season with Latest Campaign

Strong images, hard beats and quick cuts – the new Kärcher commercial speaks a visual language unlike classic advertising. Instead, it uses formats which consumers are familiar with like music clips and social media videos. The commercial takes the viewer on a tour through various garden landscapes with a cleaning team.

From a suburban plot of land to a natural paradise, the various motifs symbolise the range of fields of application for the new products in this segment. The camera plays with the viewer's fantasy and each application is completely exaggerated in an almost casual way. But the place seems enchanted and birds suddenly rise into the sky.

The new commercial, directed in South Africa by Stink Berlin’s Paul Ward, broadcasts mid-March, meeting the start of the garden season and in time for spring cleaning. Berlin-based agency antoni boost, a customized agency working exclusively for Kärcher, launched the new global campaigns.