K-Pop Supergroup SuperM Injects Fun into Wellness with Music Video for Prudential

Prudential, in collaboration with K-pop supergroup SuperM and Naga DDB Tribal, has just released a song and music video 'We DO' on 9th April 2021 to encourage people to stay well and healthy while having fun. The energetic song features a new way of doing wellness - with We DO Dance, that will surely get you up and moving no matter your age.

The first regional life insurer to partner with a K-pop phenomenon, Prudential has partnered with SuperM to create the 'We DO' music video, in line with their common goal to promote the importance of staying fit and healthy especially in these times. SuperM’s energetic approach to music and performance embodies and champions Prudential’s 'We DO' spirit that celebrates the drive and optimism of today’s generation.

Through universally loved music and dance, Prudential and SuperM aim to transform the way people view wellness and do wellness, by putting it through a fun filter.

The launch of the 'We DO' song and music video will be followed by Prudential’s 'We DO Dance' initiatives in 11 markets across Asia. 

According to Prudential, 'We DO Dance' is a series of health and wellness initiatives to offer people a fresh perspective to managing their wellbeing. 

“Our ambition for the 'We DO Dance' initiatives, including SuperM dance tutorials and dance challenges, is to open up wellness to people of all stages of life through learning new and fun ways to DO holistic wellness. This will also bring people together to build dance and fitness communities through local social media channels and our all-in-one health and wellness app, Pulse by Prudential,” said Eric Wong, chief customer and marketing officer at Prudential Assurance Malaysia Berhad (PAMB).

He added: “Together with SuperM, we want to motivate people to attain wellness in a positive, proactive and fun way.”

Riding on the regional campaign, PAMB is launching #WeDODanceChallengeMY, from 10 April to 15 July. We invite all Malaysians to join #WeDODanceChallengeMY via social platforms such as TikTok, Instagram and Facebook. Alternatively, they can participate in the “Dance for Wellness” community on our Pulse by Prudential app, where they have a chance to win more prizes and get access to more exclusive content.  

Participants stand to win exclusive SuperM merchandise and a ticket to a virtual event with SuperM, exclusively sponsored by Prudential. All they have to do is dance to the “We DO” song or express other ways of enhancing wellness with the song.