JWT & Nestle 'Bake The World A Better Place'

New from Nestle Toll House is a spot sure to melt the hearts of audiences everywhere. The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.” 

Wonderful moments, from slightly uncomfortable to spontaneous and celebratory, are elevated with the simple act of baking and sharing. As the voice-over orates: “You can heal a broken heart with a Bundt cake, bridge a divide with a fresh-baked brownie” and encourages everyone to “take a break from Facebook and crack open a cook book.” Delicious advice, indeed. 

 

Credits

Client: Nestle Toll House

Advertising Agency: JWT 
Creative Director: Jill Applebaum    
Producer: Chris Klein    
Music Producer: Paul Greco
Art Director:    Randy Freeman    
Copywriter: Garth Horn

Production Company: Hungry Man 
Director: Robert Nylund    
Executive Producer: Kevin Byrne, Dan Duffy and Mino Jarjoura    
Producer: Brian Quinlan

Editorial Company: Cut + Run 
Editor: Gary Knight    
Executive Producer: Rana Martin    
Producer: Ellese Jobin
Assistant Editor: Jason Sager

Color Correct: The Mill 
Colorist: Damien Van Der Cruyssen    

Conform/Online Facility: Cut + Run 
Online Editor: Joseph Grosso

Audio Post: JWTwo 
Mixer: Andy Green

Music Production Company: Human