JWT London Wins WWF-UK Tiger Campaign
J. Walter Thompson London has scooped WWF-UK’s tiger campaign to help protect one of the world’s most iconic species.
WWF-UK’s tiger campaign, set to launch in November, is part of a wider global initiative to double the number of tigers in the wild by 2022 – the most ambitious tiger conservation goal yet.
The agency will now be briefed with delivering a comprehensive TV, press, digital and direct mail campaign designed to raise funds.
James Whitehead, Joint CEO at J. Walter Thompson London, said: “We’re at a point where global tiger numbers are increasing for the first time in conservation history. But we still have a long way to go before their future is secure. We’re delighted to be able to work on such an ambitious project and help protect the future of this iconic species.”
Kerry Blackstock, Director of Public Fundraising at WWF-UK, said: “We’re extremely excited about working with JWT on this vital campaign. Their strategy and creative work were just what we were looking for and the campaign fits perfectly into our overall brand positioning.”