JW Marriott Compiles Travel Memories With The CUR8 App

While many hotels already provide a range of mobile apps to make your stay more enjoyable, a new app from JW Marriott Hotels & Resorts helps you remember and share those moments via a digital souvenir. 

Team One, in partnership with JW Marriott launched CUR8, an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks. CUR8 was created and designed by Team One – one of the first IP projects out of the agency – and lets consumers automatically create shareable digital videos of brand's events by combining their photos and videos with branded content.

Available at 65 JW Marriott properties internationally, CUR8 reaches people on a personal level by giving them a platform to showcase their own experiences with loved ones while traveling. Users can string together a combination of their own videos and photos with JW Marriott property images to create one cohesive story from their stay. App users also have the option to personalize their videos through music and added text. The videos can be shared via Facebook, Twitter and YouTube using hashtag #CUR8byJWM. CUR8 is free of charge and is available for download through the iTunes store.

Creative Credits

Client: JW Marriott

Senior Director, Brand Marketing: Tom Previ

Senior Manager, Brand Marketing: Jim McMahon

Agency: Team One

CCO: Chris Graves

ECD: Alastair Green

JW Marriott Group Creative Director: James Hendry

Production: Molly Park, Kevin Shuster

Copywriter: John Dohrmann

UX/Art Director: Dan Frazier

Account 

Social Media: Allison Citino

Account Supervisor: Heather Hogan

Account Director: Jamie Kerr

Group Account Director: Nick Teare

Developer: Aptitude

Jonathan Rose

Aaron Smith

Malcolm Wilson