Jus-Rol Pastry Gets a Rock & Roll Makeover

Jus-Rol, the General Mills pastry brand, is encouraging mums to break the rules in the kitchen with a major new TV and digital advertising campaign.

A new 30-second TV ad shows a working mum whipping up a chicken and pesto pastry tart for her children in a matter of moments, while dancing to 80s rock anthem ‘Breaking The Law’ by Judas Priest.

The campaign, which is centred round the tagline ‘That’s Jus How I Rol’, is created by Karmarama and is the agency’s first campaign for the brand the since winning the business earlier this year. 

It aims to encourage parents to try easy-to-follow recipes in the kitchen and create quick, tasty dishes for their families with the help of Jus-Rol.

The campaign also includes 10-second TV ad cut-downs and digital display advertising.

Caitlin Ryan, the Karmarama Group Executive Creative Director, said: “We are proud to launch our first campaign for Jus-Rol and we hope it encourages busy parents to express themselves, and most importantly, to enjoy themselves in the kitchen.”