eos (Evolution of Smooth), maker of rejuvenating skin care and lip care products, has just launched new TV advertising to support its Smooth Sphere lip balm. The spot transports viewers through a bright, unique world that sparks a chain reaction of delight, courtesy of eos: “a delightful twist on lip balm.”
The work was created by Juniper Park in Toronto, eos’s creative agency partner, and broke this week in the U.S. It follows an earlier effort which described eos lip balm as the “lip balm that makes you smile.”
Credits
Lead Agency – Juniper Park
Executive Creative Directors: Alan Madill, Terry Drummond & Barry Quinn
Art Director: Natasha Michalowska
Copywriter: Nimo Awil
Producer: Anne Marie Martignago
Managing Director: David Toto
VP Group Account Director: Shelly-Ann Scott
Account Supervisor: Natalie Hughes
Account Supervisor: Chris Marrone
Production
Production House: Wilfrid Park Films
Director: Gaysorn Thavat
DOP: Virginia Loane
Editor: Michelle Czukar
Editorial House: Panic and Bob Editing
Audio Supervisor: Cat Calinescu, Cat Music.
Audio House: Pirate Radio & TV
Music director: Chris Tait
Audio
Licensed track by The Exciters – “Say it With Love”
Airdate: Sept 30, 2013, in the US.
Media Agency - RJ Palmer
VP, Traffic/Broadcast Business - Gricel Luna