Juniper Park Co-founders Launch Good&Ready, "the Perfect Agency for Today"

Good&Ready, a new branding and advertising content company, has opened in Toronto. The new lean agency was founded by Alan Madill and Terry Drummond, two of the co-founders of Juniper Park. Its concept gives CMOs access to senior creative minds without the burden and costs inherent in hiring a big agency.

“We’re lean because CMOs do not need a big machine to create their campaigns,” says Madill.

“Big problems can be solved more efficiently by a small experienced, senior team.” “Creating a brand narrative doesn’t take 10 people. It takes one or two creative thinkers. It takes imagination. Designing a brand or creating advertising content requires a good storyteller. That’s it.”

“We are the perfect agency for today,” adds Drummond. “We are project based, which means clients don’t have to commit to a long term agency relationship. We are stripped down. We build a bespoke team for each project. Which means you pay only for what you need. We promise clients that they will never look down the board room table and ask themselves: “what does that person do?”

Drummond and Madill are formerly of Juniper Park, an agency they helped co-found 11 years ago.

“It was a great experience,” says Madill, “but as the agency grew we found ourselves farther and father away from the work. It’s just the reality of being part of a multinational agency network.”

“Ultimately, we will work on the things we find interesting and motivating. Less time spent in meetings discussing when the next meeting will be,” claims Drummond.