Juice Brings Robot to Life in Epic ADFEST Opening Titles

Juice has announced the release of their latest CG animation opening titles for the Asian advertising festival, ADFEST.

The animation was created using Unreal Engine and Houdini, and incorporates elements inspired by various media such as games and film. In addition, the in-house audio team created a soundscape that complements the visuals, adding a powerful punch at the end.

According to Michal Dwojak-Hara, managing director of Juice Tokyo and creative producer on the project, "Our vision for the animation was that the robot has been dormant for the past two years and is finally awoken to re-enter the creative world of advertising. We wanted to emphasise the progression of time in a more visually interesting way, so we decided to incorporate a timelapse sequence into the video. This allowed us to highlight the significant amount of time that had passed since the last edition of the festival and create a more dynamic and engaging viewing experience for the audience."

The result is a stunning and captivating opening title sequence that perfectly captures the essence of ADFEST and sets the stage for a truly memorable event. Juice is thrilled to be a part of the Asian advertising community and is committed to pushing the boundaries of creativity and innovation with every project.