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Creative

Journey Through 60 Years of British Touring Racing with These Brilliantly Visual Ads

BMW and FCB Inferno release a collection five prints, each illustrated by a different artist

Journey Through 60 Years of British Touring Racing with These Brilliantly Visual Ads

The British Touring Car Championship (BTCC) is one of the best-loved, most illustrious and famous motor racing championships in the world. Since its inception in 1958 (when it was known as the British Saloon Car Championship), it has attracted and captivated millions of fans around the world.

To celebrate 60 years of the BTCC, BMW and FCB Inferno have released a collection of five posters celebrating each decade of BMW’s involvement in the series. From the 1960s right up to the 2000s, each poster is crafted to celebrate a decade using an iconic art style from that era, and includes pop art and tech noir. The vehicles featured in the posters are representative of each decade of racing, carrying the livery of that era. The nostalgic creatives not only celebrate 60 years of Britain’s premier motorsport series, but also BMW’s passion for motorsport.



The individuals who are lucky enough to collect one of these exclusive posters from BMW’s stand at Snetterton on the 29th July will be taking home a piece of motorsport history. 

Hannah Bevan, experiential and sports marketing executive at BMW, said: “We are really proud to be celebrating the 60th anniversary of British Touring Cars. We have such a rich history within the motorsport series and we are thrilled to be showcasing this with these iconic posters.”




Becky McOwen-Banks, creative director at FCB Inferno, added: “What better way to bring BMW’s passion for motorsport through the decades to life than the ever-changing language of art. The individuality of each era and the cars within them are perfectly matched to their style – from the joy of a Peter Blake-esque rendition of the ’70s, to the fun of the MTV-styling ’90s, to the strong, Banksy-esque statement for the noughties. The craft, attention to detail and sheer exuberance of the championships cannot be missed. We know the fans will love them as much as we do.”
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Client

Brand: BMW

Creative Agency

Creative Agency: FCB Inferno

Copywriter: Mike MacKenzie

Art Director: Greg Harvey

Senior Project Manager: Feven Mehari

Account Assistant: Daniella Wilmot

Creative director: Becky McOwen-Banks

Account manager: George Bell

Community manager: Sam Zamani

Category: Automotive , Cars

Genre: Illustration , Print