Joshua Tree Signs Sydney-based Director Tina Bull

Noted commercials director and former Creative Director of top London based design / advertising company English and Pockett, Tina Bull, has come on board Joshua Tree’s International Director’s network, to be exclusively represented in India.

Bull, originally from the UK and now Sydney based, hails from an arts, design and animation background. Graduating with a degree in Graphic Design from the Bath Art College, she began her working career on title sequences for the BBC and CH4.

Currently a director, designer, artist and photographer Tina, has created campaigns for icons like British Airways, Lenovo, P & G, Nestle, Kelloggs, Neutrogena, the BBC plus Lakme, Yamaha and Lux in India.

On the collaboration with Joshua Tree, she elaborates, “I have always loved the creativity that comes with a lot of Indian scripts. They are often very visual which appeals to my strengths and aesthetic. When looking for local representation Joshua tree were my first choice, the level of production and their work immediately stood out in the marketplace. I'm excited to get started and work on our first project together " 

Winner of D&AD and BDA Promax awards for four years in a row, Bull’s work has been extremely well received globally with her ‘Sumo Wrestler’ Lenovo commercial winning the New York Times’ “ most watchable commercials’ gold award during the Olympics.

“Tina’s work is fresh and extremely artistic. Nearly each shot is carefully art designed and visualized to produce beautifully composed visual pieces. With the unique and hands on approach that she brings to her treatments as well as the final execution, we are confident that we will be creating some great work together’, said Joshua Tree producer Priyanka Kher.

“This new association is exciting for us and with a very warm welcome to Tina, we hope to bring many a wonderful scripts to life,” further states Kher.