Jonas Odell's New Spot for Sportamore and Nike Asks What If a Hashtag Was a Person?

The Hobby Film director brought his unique visual style & technical skill set to the latest film for Sportamore & Nike. 

Using a mix of live action and various post production techniques, the online film uses key transitional moments to highlight the diversity of those who run, where they run along with their motivations. 

The films ask the question “what if a hashtag was a person?” and is based on research and statistics around social media posts under a couple of exercise related hashtags.

A set of two films, the second is scheduled for release later this summer to coincide with the Swedish race season.