Join Cleopatra and Fishermen to Party with PlayOJO in 'Sounds Like OJO Time' Campaign

Leading global online casino, PlayOJO, has partnered with creative agency Motel to launch their new brand creative platform ‘Sounds Like OJO Time’, following a competitive pitch process earlier in the year. 

The campaign champions PlayOJO’s already famous sonic device - and makes it the heart of the new executions that show how PlayOJO can bring the fun and entertainment into players' lives when they have time to kill. 

The campaign films show people in everyday situations hearing what sounds like the PlayOJO sonic coming from unusual places, which prompts them to start a PlayOJO online casino or bingo game as the voiceover announces ‘Sounds like OJO time!’

In ‘Flat’, a woman is defrosting some dinner when her microwave makes the Play OJO sonic. 

In ‘Garage’ a man is waiting for his car to be fixed when he hears a vehicle transmit the 3 note jingle.

After they open the PlayOJO app and start playing a game, these ordinary scenes are transformed into joyful environments as lots of random/crazy, fun characters appear out of nowhere to fill the space. As the dance track, which is a bespoke composition based on the PlayOJO sonic, starts to play the whole room rocks out, turning the scene into a vibrant, fun dancefloor.

The film contains some ‘easter eggs’ from PlayOJO games such as a fisherman, Cleopatra and a croupier, based on characters from the games themselves. Other characters come to life from the scene itself, such as a cheese plant, mop and even sofa blanket.

Each film is signed off by the well loved ‘Feel the fun - Play OJO’ sonic and also features a surprising reprise involving one or more of the characters. 

The campaign will feature 4 x 30s, 4 x 20s and 16 x 10s film executions across bingo and casino which will be shown on TV, BVOD and social. TV is part of a wider integrated 360 campaign across digital showcasing the fun characters onsite and in additional online banner and display ads. The campaign is going live in the first in the UK, with local market adaptations to Peru, Mexico, CAD and other regions to follow over the coming months, 

Peter Bennett, global CMO of PlayOJO said, “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform. We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand's positioning, which is all about providing an entertaining space where players can have fun. Now the PlayOJO sonic can come from anywhere - a microwave, an airport intercom, a referee’s whistle - the fun can start literally anywhere/anytime.”

Lee Tan, chief creative officer and co-founder of Motel said, “PlayOJO already had a vibrant brand with a well-known sonic device. We wanted to take their fame and memorability to the next level by making people think of PlayOJO when they have some down time. Of course, it helps to have a bouncing watermelon and a dancing cheese plant.”