Johnnie Ingram Talks Creativity and Long-Form Storytelling on Black T-Shirts Podcast

Adam Ferrier and Brent Smart are back for series 4 of Black T-Shirts, the world’s only podcast dedicated to XXL creativity for business.

This week they’re joined by Johnnie Ingram, Award Winning executive producer, creative director, director, and show creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns.

From his advertising beginnings making work that explored diversity to his new unscripted frontier as a showrunner, this episode of Black T-Shirts has Johnnie explain how good ideas are universal. Whether you’re creating a film or creating a brand — Johnnie emphasises that long-format storytelling still has a place in the current media landscape.  

Also his observations on ‘notes’ vs ‘feedback’ could well be game changing for you, it was for us!  So what else does the world of advertising have to learn from longer form story telling?

Have a listen to find out.

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made. You’ll also be able to listen now for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of award-winning creative company Thinkerbell, Brent Smart is CMO at one of the world's largest telecommunications companies, Telstra. 

Black T-Shirts is supported by Mixed Media Modeling company Mutinex. The Pub Test is brought to you by ultra fast and accurate research platform Ideally. 

Black T-Shirts can be found here.