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Group745
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Group745
Creative in association withGear Seven
Group745

John Legend Is as Sweet as Honey in Latest 'Got Booster' Ad from Pfizer

22/02/2023
Advertising Agency
New York, USA
4.9k
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RESET director Martin Wener and VMLY&R New York promote the benefits of covid boosters with help from John Legend

Sure, we’ve all seen John Legend sitting at a piano before, but never quite like this.

The musical icon is the star of the latest 'Got Booster?' ad from Pfizer and director Martin Werner from RESET to promote the bivalent booster shot. And he’s delivering his message from a very different kind of piano - one that also doubles as an active beehive that produces fresh honey!

As the music plays and the bees buzz, John tells us that he protects his legendary voice with honey, just as he protects himself from covid-19 by getting the latest booster shot. Then he dispenses honey into a glass directly from the piano while singing out “the fresher the better”.

While John Legend’s honey piano may seem magical on screen, it was 100% real on set. The production designers diligently constructed it by using a translucent piano they then rigged to dispense real honey, all while still being a playable piano suitable for the deft fingers of John Legend.

“Got booster?” with a touch of honey. Covid-19 protection has never seemed so sweet.

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