Joel Kefali’s “Dream Maker” Spearheads PEDIGREE® GoodPoints™ Global Launch

PEDIGREE® GoodPoints™ is the next step in the brand’s 20-year commitment to ending dog homelessness. Now, anytime dog owners buy a PEDIGREE product, they will earn points that can be donated to helping shelter dogs in need. Every point donated gets shelter dogs one step closer to finding their dream home, turning every pet parent into a Dream Maker.

This powerful message was turned into a heartwarming film by director Joel Kefali and Good Oil. The star of the commercial is a Schnauzer Jack Russell x New Zealand Heading Dog called Winnie. Winnie was adopted from a shelter three years ago.

“Lots of kids dream of getting a dog. We thought it would be powerful to show the other side of that story. While we dream of a life with a dog, a shelter dog dreams of a life with us.” Says Simon Vicars, chief creative officer, Colenso BBDO.

“Working with the team at Colenso and my very talented crew to realise Dream Maker was a privilege. The old adage ‘never work with children and animals’ definitely doesn’t ring true this time,” reflects Joel.

Dream Maker has launched in Mexico and will roll out globally.